Kerouac's Origin of the Beat Generation.
Something to consider. Avoid following the culture of brands. That also means Pabst Bluee Ribbon beer.
When reporters asked about the Bush administration's timing in making their case for the Iraq war, then Chief of Staff Andrew Card responded that "from an marketing point of view, you don't introduce new products in August." While surprising only in its candor, this statement signified the extent to which consumer culture has pervaded every aspect of life. For those troubled by the long reach of the marketplace, resistance can seem futile. However, a new generation of progressive activists has begun to combat the media supremacy of multinational corporations by using the very tools and techniques employed by their adversaries.
In OurSpace, Christine Harold examines the deployment and limitations of "culture jamming" by activists. These techniques defy repressive corporate culture through parodies, hoaxes, and pranks. Among the examples of sabotage she analyzes are the magazine Adbusters' spoofs of familiar ads and the Yes Men's impersonations of company spokespersons.
While these strategies are appealing, Harold argues that they are severely limited in their ability to challenge capitalism. Indeed, many of these tactics have already been appropriated by corporate marketers to create an aura of authenticity and to sell even more products. For Harold, it is a different type of opposition that offers a genuine alternative to corporate consumerism. Exploring the revolutionary Creative Commons movement, copyleft, and open source technology, she advocates a more inclusive approach to intellectual property that invites innovation and wider participation in the creative process.
From switching the digital voice boxes of Barbie dolls and G.I. Joe action figures to inserting the silhouetted image of Abu Ghraib's iconic hooded and wired victim into Apple's iPod ads, high-profile instances of anticorporate activism over the past decade have challenged, but not toppled, corporate media domination. OurSpace makes the case for a provocative new approach by co-opting the logic of capitalism itself.
From the dusk jacket of the 1948 children's book, The Four Corners of the World:
As a young swineherd in the Spanish village of Trujillo, Francisco Pizarro dreamed that he would some day be a bold conqueror in faraway lands. But for many years he was to serve as a lowly foot soldier... until one day there came his chance to sail away. He embarked aboard the ships of Captain Alonso Ojeda who was off to conquer the new lands across the Atlantic.
The Spaniards' lust for gold led them to jungle shores barbed with poisoned arrows loosed upon the conquerors by hostile Indians. Then, from an Indian chief, Pizarro heard these fateful words: "Six suns' march away to the south there is a great country where there is a great country where there is more gold than there is water in the sea." And so it was that Pizarro set off in search of a fabulous land. Hunger and jungle heat and the deadly arrows of the elusive Indians depleted Pizarro's forces.... Everything worked against him but always he returned, spurred on by the promise of the Land of Gold.
....magnificent drawings and dramatic text recapture for young readers a truly unbelievable adventure. The book brims with the exciting color and dogged determination inherent in Pizarro's conquest of Peru.
Lets ask Americans And Their Guns, a 1967 publication from the National Rifle Association then ask "When was the last time you encountered a well-regulated militia?"